If you have paid for a movie, then no-one expects you to pay for it again just so you can watch it on the TV in your bedroom! So why should you have to pay for it again so that you can watch it on your iPhone? You definitely should not.
But – sadly for us – the iPhone is limited because it has been designed to play only certain types of videos. And that basically forces us to get all the movies and TV shows we want to watch on our iPones from iTunes (and while there are the occasional freebies, most movies typically cost between $9.99 and $14.99 to buy or $2.99-$3.99 for overnight rental and TV shows are typically $1.99 per show – convenient, but those charges add up to big bucks real fast!)
Huh? But that has all changed because a software utility has been developed that can take any video and convert it in to a format that the iPhone understands. TransferMy Video automatically does this – and it places the finished product in your iTunes library, so the video is automatically sent to your iPhone the next time you synchronize.
And best of all this fantastic software is free to download!