A key marketing study released yesterday – that surveyed business customer satisfaction with wireless smartphones – turned up some surprising results. Apple, it turns out, is now outshining the Blackberry!
The study assessed satisfaction by asking users to rate their Smartphone on five criterion: ease of operation; operating system; physical design; handset features, and; battery aspects. And, with the exception of the “battery aspect”, iPhone topped the polls in overall satisfaction score:
According to the report, smartphone users are a special group of users that seek, among other things:
Internet capability (45%), ability to use e-mail account (41%), overall design/style (39%), Bluetooth capabilities (37%) and keyboard style (e.g., QWERTY) (37%)
third-party software (34%). Popular software downloads among business users include games (49%), business applications such as Microsoft Word and Excel (43%) and travel-related programs (36%).
Frankly, we at iPhonegizmo would also like to have seen the survey check out how smart smartphone users are? Because if they get their software, only (or even mainly) from the Apple store, then we would suggest that they are not that smart at all.
Because, as regular readers of this blog know, there are plenty of superb free – or nearly free – alternatives to the Apple shop for these type of iPhone downloads.