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Its early days still but the iPhonegizmo team decided to follow the new free CNN app for iPhone and watch how the process of adoption took place. Why the CNN App? Well, its an internationally known news provider and likely, we thought, to get quickly adopted.So what has happened so far (day 10 of release)?
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In the UK there are 27 reviews and 18 of those (66%) give the app a 4+ star rating. Main complaint is that ads appear in the middle of news reports rather than at the beginning.
In France there have been only 8 reviews and whilst most of these are favorable the most telling comment is: “A moins de parler anglais I appli n a aucun interet”. The app is in English and so has limited use for those who don’t speak it!
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In Australia the complaints about the app surprisingly similar to the French! Because the news content is almost totally devoid of local content. The interest in the CNN App is there. There have been three times as many reviews as have been made by UK users. By contrast, a bigger percentage are negative. In fact of the 74 reviews, 40% give it a 2 star or less rating and only 40% give it a 4+ star rating. Significantly less than the UK reviews. And comments reflect displeasure with the total lack of Australian news.
It will be interesting to see whether CNN are interested in “internationalizing” their App. That is, making versions for countries that include local news and also is available in the national language! Remember though, it IS free. Our guess is that CNN have made an App available to international fans who already use their service, speak English and want to keep in touch with news the CNN reports it!
PS: As a matter of interest, China has only 13 ratings with 7 (54%) giving it a 4+ star rating. So far Australia has shown the most interest in the App. But not the most pleasure!