Another iPhone ad banned – and not everyone agrees that Apple should be called on this. In a somewhat surprising rant, Simon Jary form PCWorld claims that the plethora of misleading ads already out there should make it OK for Apple to mislead us as well! – In fact he asks:
Do these crazies also complain when actors in telly ads brew a cup of steaming coffee in about 5 seconds flat
Surprising because he does not give an example of, say, a car that misleads about its speed capabilities or safety features (which we suspect would also create a furore) – he gives a trite example of ads that speed up irrelevant aspects of the product in use. If, however, the coffee were misleading us about caffeine content, say…. then again we can expect complaints.
In fact, what UK consumers are demanding (though apparently Jary does not) is that advertisers accurately present the key features of their product. And we can assume that Apple regards this as a key feature, because – as Jary points out – they only have a few seconds to tell us about the iPhone and they have chosen to tell us about this.
If you can be bothered, here is the offending ad:-
[youtube]http://www.youtube.com/watch?v=OknElEusVhM[/youtube]